Know what audiences will feel before you fund what they'll watch.

Upload a script or pitch bible. Get predictive audience intelligence, commercial forecasting, and a clearer path to greenlight, grounded in real engagement behavior instead of demographic guesswork.

Built on validated engagement behavior
3M+accounts modeled300+titles12taste clusters
golden_hour_pilot.pdfsample read
  1. Crime and Dynasty Family Sagas0.84
  2. Hidden Identity, Crime, and Supernatural Thrills0.77
  3. Romance-Infused, Suspense-Driven Stories0.69
78Audience Impact Score
Modeled against real audience behavior across StreamingTheatricalSocialBox officeSentiment

Traditional research tells you what audiences think. It rarely predicts what they'll watch.

5.3%
of U.S. ad spend targets multicultural audiences who are ~40% of the population
Source: PQ Media / ANA AIMM 2024
66%
of a campaign's sales lift is attributed to cultural relevance and the resonance it drives
Source: ANA AIMM / CIIM 2023
$7T
combined multicultural buying power, the fastest-growing U.S. consumer segment
Source: UGA Selig Center / ANA 2024

Upload to decision in four steps.

Every output separates what we read from your material from what the model assumes, and labels how confident it is.

Upload

PDF · DOCX · TXT · PPTX

Script, pilot, series bible, treatment, or deck. Add project assumptions if you have them. They're optional.

Analyze

premise · tone · themes · specificity
Genre
Drama · crime
Tropes
Dynasty, hidden identity, betrayal
Tone
Prestige family saga
Lead
Heir returning home
384-dimension taste vector

A private model extracts premise, tone, themes, character strength, and cultural specificity, then maps them to taste clusters.

Forecast

12 taste clusters

Audience Impact Score, personas, comparable-title read, and three revenue scenarios with stated assumptions and confidence.

Decide

likelihood of adoption
    78Impact Score · moderate confidence: strong on genre and audience, thin on cast

    A Greenlight Readiness read and prioritized revisions ranked by their likely effect on interest, retention, and ROI.

    Sample read of a fictional pilot. The cluster names are the model's 12 taste clusters.

    Creative and commercial, read together.

    Audience

    Impact Score, 0–100

    How strongly a project may resonate across selected segments, with predicted awareness, intent, emotional connection, and recommendation likelihood for each.

    Culture

    Resonance analysis

    Whether the material reads as authentic, specific, and differentiated, or where it risks feeling generic. Transparent criteria, never reducing a group to a stereotype.

    Comps

    Comparable-title read

    The films and series your project sits nearest, with audience overlap and the lesson each one carries. Add or remove comps and the forecast updates.

    Money

    Three revenue scenarios

    Conservative, base, and breakout: gross, net, ROI, break-even, and payback. Every line labeled as market data, your input, or modeled estimate.

    Decision

    Greenlight Readiness

    A composite read across demand, creative strength, differentiation, budget efficiency, and distribution fit, with the reasoning behind the number.

    Action

    Ranked revisions

    The specific changes most likely to move interest, completion, retention, and return, so a "maybe" becomes a fundable "yes."

    Your audience, before a frame is shot.

    We don't guess by age and zip code. We map taste (how communities actually consume, connect, and share) and score resonance segment by segment.

    • Resonance radar across the segments you care about, each with a confidence band
    • 3–6 personas with motivations, objections, and the marketing message most likely to land
    • Engagement funnel from awareness to repeat-viewing and subscriber value
    12 taste clustersshare of modeled audience

      From script insight to a defensible number.

      Adjust budget, marketing, licensing, audience size, and distribution strategy. The model shows three scenarios and never blurs the line between fact, assumption, and upside.

      • Revenue by channel: theatrical, licensing, international, subscriber value, library
      • Break-even and payback under conservative, base, and breakout cases
      • Sensitivity: see which single variable moves return the most

      Decision support for the people writing the checks.

      Producers & studios

      De-risk development slates. Rank projects by audience opportunity and commercial fit before you commit capital.

      Streamers & networks

      Model subscriber acquisition and retention value, not just viewership. Test a title against the communities you're trying to grow.

      Financiers & brands

      See the business case beside the creative one: scenario ranges, confidence, and the risks that actually threaten return.

      Your IP stays yours.

      Encrypted uploads, role-based access, project deletion on demand, and no model training on your material without explicit written consent.

      Test the story and the business case together.

      Upload a project and see the audience, the scenarios, and the greenlight read in one place. Built to inform human judgment, never to replace it.

      Product

      From a document you're unsure about to a decision you can defend.

      The full path — upload, analysis, audience, culture, comps, economics, and greenlight — with the evidence trail intact at every step.

      01 · Upload

      Bring the material as it exists

      Feature scripts, TV pilots, series bibles, treatments, pitch decks, documentary proposals, unscripted concepts, short-form ideas. PDF, DOCX, TXT, PPTX. Add title, format, genre, budget, target platform, comps, and stage — all optional. Missing inputs become clearly labeled assumptions, not silent guesses.

      02 · Content analysis

      Read the craft, not just the words

      Premise, genre and subgenre, tone, themes, character strength, protagonist relatability, emotional stakes, structure, pacing, originality, franchise potential, cultural specificity, universal accessibility, entry points, positioning, and candid creative and commercial risks.

      03 · Audience resonance

      Score the impact, segment by segment

      An Audience Impact Score from 0–100, with predicted awareness, interest, intent, emotional connection, recommendation likelihood, repeat-viewing, and subscriber acquisition and retention potential — each with a confidence label.

      04 · Personas

      Name the people who show up

      3–6 audience personas per project: demographic and psychographic profile, motivations, objections, the characters and themes that hook them, preferred platform, and the marketing message and channel most likely to convert them.

      05 · Cultural resonance

      Authentic and specific, or generic and risky

      An assessment against transparent criteria — never reducing a community to a stereotype. Which cultural elements create differentiation, and which need more context, sensitivity, or development before launch.

      06 · Comparable titles

      Anchor the read in what already happened

      Relevant comps by genre, tone, audience, budget, cultural positioning, platform, and release strategy — with audience overlap and the specific lesson each carries. Add or remove comps and the forecast recalculates.

      07 · ROI forecasting

      Model the money three ways

      Development, production, marketing, talent and rights, contingency against licensing, theatrical, streaming value, international, subscriber value, brand, merch, franchise, and long-tail library — as conservative, base, and breakout scenarios.

      08 · Greenlight readiness

      One read, with the reasoning

      A composite score across demand, creative strength, differentiation, budget efficiency, distribution fit, revenue and franchise potential, execution risk, and marketing clarity — plus a plain-language recommendation.

      On honesty by design. Every screen carries a legend: evidence from your upload, model assumption, your input. Confidence is shown, not implied. The platform is built to be wrong out loud rather than confident and quiet.
      Audience Intelligence

      Reach communities as cultures, not categories.

      Taste-based segmentation, resonance scoring, personas, and cultural analysis — the layer traditional demographics can't see.

      Audience resonance

      Moderate confidence

      Illustrative read for a fictional TV drama, "Golden Hour." Predicted resonance across selected segments, 0–100.

      Predicted resonance
      Confidence band

      Engagement funnel

      Core segment · Black adults 18–49

      How resonance is expected to convert down the line — awareness through subscriber value.

      Segment value

      Relative size × engagement potential. Bubble size = reachable audience.

      Personas

      Four people likely to show up for this title.

      Cultural resonance

      Reviewed against transparent criteria

      Where the material earns differentiation — and where it needs development before launch.

      Earns differentiation
      • ▸ Atlanta music-industry setting reads specific, lived-in, and under-served on premium platforms
      • ▸ Afro-Latinx lead whose bilingual family life is written as texture, not exposition
      • ▸ Faith and ambition treated as coexisting, not as conflict shorthand
      Needs development
      • ▸ Antagonist risks a familiar "industry villain" beat — specificity would lift authenticity
      • ▸ Episode 3's community scene leans on a trope flagged for review; alternatives suggested
      • ▸ International accessibility strong for UK/Nigeria; thinner cultural entry point for non-diaspora EU
      Guardrail. Cultural analysis is directional decision support, reviewed against documented criteria. It does not certify a project as "safe," and it is not a substitute for consultants from the communities depicted.
      ROI Forecasting

      A financial model that shows its work.

      Three scenarios, revenue by channel, break-even, payback, and live sensitivity — with every line traced to fact, assumption, or upside.

      Scenario model — "Golden Hour" (illustrative)

      Premium limited series · fictional example · all figures illustrative

      Total capital
      $72M
      Production + P&A + talent + contingency
      Gross revenue
      $141M
      Moderate confidence
      Net to financier
      $29M
      After distribution fee & participations
      ROI
      40%
      Payback ~19 mo

      Revenue by channel

      Base case · $M

      Modeled gross across windows for the selected scenario.

      Adjust assumptions

      Your inputs

      Move a variable to see net and ROI respond. Illustrative model.

      $42M
      $30M
      82
      +14%
      Modeled net
      $29M
      Modeled ROI
      40%

      Sensitivity — what moves return the most

      Δ net at ±1 std. dev.

      Ranked by impact on modeled net revenue. Tornado read.

      Read this before you quote it. These figures are a modeled illustration for a fictional project, not a forecast of any real title. Entertainment returns are famously high-variance; the platform's job is to bound the range and expose the assumptions, not to promise an outcome. Treat every number as a starting point for negotiation and diligence.
      Sample Report · fictional data

      "Golden Hour" — Audience Impact Report

      A worked example on a fictional premium limited series. Every number is illustrative — included to show the shape of a real report, not to forecast an actual title.

      Audience Impact
      78/100
      Moderate confidence
      Greenlight Readiness
      71/100
      Promising with revisions
      Base-case ROI
      40%
      Range −4% to +133%
      Top segment
      Black adults
      18–49
      Resonance 88 / 100

      Executive read

      Auto-generated · editable

      "Golden Hour" is a strong audience opportunity with a financeable base case that needs two creative revisions to de-risk. The Atlanta music-industry world and Afro-Latinx lead give it real differentiation on premium streaming, and the core segment reads exceptionally warm. The commercial case holds in the base scenario but is sensitive to marketing efficiency and international licensing — both improvable. The recommendation is promising with revisions: greenlight-track it, fix the two flagged beats, and re-run before committing full production capital.

      Greenlight scorecard

      Ten dimensions, weighted into the composite read.

      Risk matrix

      Likelihood × impact on return.

      Likelihood →
      Impact →

      Comparable titles

      Overlap = audience similarity · illustrative

      Add or remove a comp to see how the audience overlap average shifts.

      TitlePositioningOverlapLesson
      Average audience overlap: —

      Prioritized recommendations

      Ranked by likely effect on interest, retention, and return.

      Solutions

      One platform, read differently by everyone at the table.

      The same analysis answers a different question depending on the seat you're in.

      Writers & creators

      Walk in knowing your audience

      See who your script is for before the room does. Sharpen positioning, spot the beat that's costing you, and enter a pitch with a defensible audience read instead of a logline and hope.

      "Who is this really for, and what's the one change that widens it?"
      Producers

      Rank the slate on evidence

      Compare projects on audience opportunity and commercial fit, not taste and instinct alone. Decide what to develop, what to shelve, and what to fix first.

      "Which three of these twelve deserve real capital this year?"
      Studios & networks

      De-risk the greenlight

      Bring a consistent, transparent read to every greenlight meeting. Model franchise potential and marketing clarity alongside the creative case.

      "Does this travel, and what does the marketing have to prove?"
      Streaming platforms

      Model subs, not just views

      Estimate subscriber acquisition and retention value by community. Test whether a title actually grows the audience you're trying to reach.

      "Will this acquire and keep the subscribers we're underweight on?"
      Financiers & investors

      See the business case beside the art

      Scenario ranges, break-even, payback, and the risks that actually threaten return — with confidence levels you can put in a memo.

      "What's the downside, and what has to be true for the upside?"
      Brands & advertisers

      Back content that reflects your audience

      Assess cultural fit and resonance before you attach a brand. Avoid the mismatch that reads as performative, and find the partnership that lands.

      "Does this content earn the right to carry our name?"
      Distributors & sales agents

      Price the audience, market by market

      Comparable-title overlap and international resonance to support licensing conversations and window strategy.

      "Where does this over-index, and what's the licensing story?"
      Methodology

      How the model reasons — and where it stops.

      Credible decision support starts with being honest about its own limits. Here's what the platform does, what it can't, and why every output ships with a confidence label.

      How the content is analyzed

      A private language model extracts creative metadata from your material — premise, tone, themes, character and structural signals, cultural specificity — and turns it into a representation the prediction models can score. Your material is not used to train shared models. Analysis based on your upload is labeled separately from anything the model infers.

      What the prediction is trained on

      The base model is built on real engagement behavior — what audiences actually watched, finished, and shared — validated against historical outcomes, rather than surveys or self-reported preference. The production model maps engagement into 12 taste segments and is scored against multi-million account populations (about 3M in the high-budget ROI case). Training used tens of thousands of account-level viewing histories and 300+ franchise titles with semantic embeddings; holdout Path B performance is roughly MAE 0.10 and correlation ~0.78. We're explicit about coverage: predictions are strongest where the training behavior is densest, and we tell you when a project sits at the edge of what we've seen.

      How confidence scores work

      Every score carries a confidence label — high, moderate, or low — driven by how much of the input is evidence versus assumption, how close the project sits to well-observed behavior, and how much the comparable set agrees. Low confidence isn't a failure; it's a signal to gather more before you decide.

      How bias is evaluated

      Cultural analysis runs against documented criteria and is reviewed to avoid reducing any community to a stereotype. We test for systematic over- or under-prediction across segments and report known gaps rather than papering over them. The platform flags when it's extrapolating beyond represented data.

      What the platform can and cannot predict

      Can: relative audience resonance, likely personas, comparable-title proximity, scenario-based revenue ranges, and where a project is strong or exposed. Cannot: guarantee a hit, price a specific title's box office to the dollar, or replace the judgment of people who know the room. Individual outcomes in entertainment are high-variance by nature. Use the model to narrow uncertainty and pressure-test assumptions — not to outsource the decision.

      Why outputs support human judgment

      The best result is a sharper conversation, not an automated verdict. Executives who use the platform well treat the score as one voice in the room — the one that brings the receipts — and keep final judgment where it belongs: with people accountable for the outcome.

      Security & Confidentiality

      Unreleased IP is the most sensitive thing you own. We treat it that way.

      Scripts and bibles are pre-public, high-value, and often contractually restricted. Confidentiality isn't a feature here — it's the precondition for the product existing at all.

      🔒

      Encrypted uploads

      Material is encrypted in transit and at rest. Uploads are isolated per project and per account.

      ◈

      You own your IP

      You retain full rights to everything you upload. We claim no license to your creative material.

      ⊘

      No training without consent

      Your material is never used to train shared models without explicit, written, opt-in consent.

      ⧉

      Role-based access

      Control who on your team sees which projects. Granular permissions for studios and financiers.

      ⌫

      Deletion on demand

      Delete a project and its derived analysis. Configurable retention windows for enterprise.

      ▣

      Enterprise controls

      SSO, audit logs, custom security review, and data-residency options for enterprise agreements.

      Security first. Confidentiality is a precondition for this product. Enterprise agreements include a DPA, documented data-handling policy, and a clear path to SOC 2 (or equivalent) as we grow with studio partners.